All different types of SEO explained (Complete 2022 Guide)

Can you find a website owner who has been active on the global network for at least 24 hours and still has heard nothing about SEO? Escaping from the principle of SEO on the World Wide Web is somehow more difficult than not using your mobile for a week, so let’s open our hearts to the new technology and learn what should be learned.

To get not lost in the ocean of different types of SEO and SEO content, we need something to guide us. In this post, you will get your answers to these questions;

  • What are the different types of SEO?
  • What types of marketing are involved with SEO?
types of SEO

What are the different types of SEO?

Different types of SEO content have emerged and are designed to meet humankind’s demands regarding search engine optimization, so it can be considered an obligation to learn all these SEO types as an SEO writer and a member of this massive population all over the world. Here, we will talk about all twelve SEO types we have with a short description.

  1. Technical SEO

Technical SEO is designed to make your web pages be more attractive to Google engine bots and indexing all the web pages of your website for future use. As a kind of practical SEO types on the planet, you can use technical SEO methods such as creating a thorough XML sitemap, making your website more mobile-friendly and categorizing your pages based on the type of subject they carry for your business.

  1. Off-Page SEO

The term “off-page SEO” refers to all search engine optimization techniques you use outside of your home website to fare better and feature higher up in Google’s SERPs. These items include building backlinks from trusted sites in the same domain you use, social media marketing, giving a positive review to your customers on various online forums, and even more.

  1. On-Page SEO

In contrast to off-page SEO, your on-page SEO activities are almost limited to your own website hub to get a higher ranking given by search engines. All techniques, such as authoring high-quality content with the sole purpose of proving its helpfulness to your website visitors, adding metadata tags to help Google bots better understand your writings, and using HTML tags to highlight your headings and other content elements, can be categorized under this title.

  1. Content SEO

As the purest and most fundamental types of SEO you may see in your life, all we know about content SEO is to generate high-quality headings and writings so that our audience will take them as a guide and your ranking will get a higher position due to forwarded content on your website. Content SEO works best when your provided content is high-quality and optimized to rank high in search engines. Hence, it is your priority to dedicate the majority of your energy to high-quality content generation.

  1. White Hat SEO

White hat SEO refers to all methods Google’s official guidelines let them use on the internet. White hat SEO has to be one of the most stable types of SEO in our list because there is no risk of your website getting banned or sentenced in the search results if there is any new algorithm change. In summary, white-hat SEO is low-risk and has high rewards if you do it right.

  1. Black Hat SEO

This is the exact opposite of white hat SEO, like an evil next to an angel. Black hat SEO takes advantage of any loopholes or weaknesses in Google’s search algorithm to rank better on its SERP. The list of techniques we use in this category can start with spammy or paid link building skills, keyword stuffing, presenting different content to bots and crawlers, and also humans called cloaking, and even more.

  1. Grey-Hat SEO

As a bi-polar approach, grey-hat SEO has no choice but to fall between the black hat SEO and the white hat SEO when we come to the utilized methods in this principle. Although Google’s webmaster guidelines do not explicitly tell us that such practices are prohibited, they are still frowned upon and can contribute to undesired web search outcomes. As one of the risky types of SEO in this list, we can consider excessive and suspicious link exchange between sites, paid reviews, and clickbait content that is sensational and have no value for users as an example of using grey hat SEO.

  1. eCommerce SEO

The goal of eCommerce SEO is to prepare your web pages to host online stores of businesses. A website designed with an eCommerce SEO should encompass all aspects of the SEO trend on the horizon. It is a real business that requires you to make money and sell products while expanding them over time. Remember that millions of queries are answered every day by search engines, many of which are related to eCommerce.

  1. Mobile SEO

Many internet users and web page viewers are the people behind a smartphone these days, so we need a different principle of SEO, called mobile SEO, to make our online pages optimized for mobile screens. Mobile SEO optimization helps you analyze your website’s design, general structure, page uploading speed, and other fundamental factors to ensure mobile visitors are not turned away by any point of information. Therefore, just provide the content for your users in the right place and at the right time.

  1. Negative SEO

This is one of the most unethical items we have among the different types of SEO. The main goal of using negative SEO is to damage your competitors` web pages so that you can take them in control and benefit from them. Negative SEO techniques include hacking into someone’s site, building tons of low-quality backlinks on rival pages, and posting negative feedback or reviews about them in various online forums.

  1. Local SEO

To be honest, thousands of local businesses require customers to visit their physical locations and store, even though many operate online. In this case, your mission is to make content that is suitable for the local offices around the neighborhood, and you will not get a penny if customers do not come in the front door. Note that the better you provide the content for the search engines, the more likely they will show it to potential customers.

  1. International SEO

Opposite to the previous SEO type, the international SEO techniques should be adjusted to all related customers, regardless of the region they live. In this category, you are tasked to allow your target audience to make purchases in their favorite currencies and their preferred language. You must also address them appropriately in their cultural context to do international SEO well. Furthermore, if you decide to set a time and date for your website, it is recommended to use the global clock for this purpose.

What types of marketing are involved with SEO?

Honestly talking, the SEO techniques are the best for an inbound and long-term marketing strategy. However, small businesses can also take their SEO gloves and start mining the golden ores from the markets.

For a good and effective marketing strategy, you need to make sure you are using those types of SEO categories with the highest profit and lowest risks. For example, black hat SEO maybe is a good option for the user who wants to get half of the treasure in one night. Still, their profit is always vulnerable to robbery, which the other black hat SEO writers can do, especially the more professional ones.

Are you looking for a reliable and permanent income from SEO writing? Try to get involved with green SEO types such as white hat SEO, content SEO, and technical SEO methods.


Today we have no way except to make a connection with SEO. No online service can be survived without SEO, no online goods can be sold with SEO, and no internet user is looking for web pages free of writing SEO. As a result, learning all SEO types described here should be your first task at the beginning of your new week!!!


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